Whole Earth began as a small company passionate about concept of producing natural, healthy food. So 40 years on they've grown a fair bit, but they have stuck to the same ideals and aspirations. They create food that is not only 100% organic but also 100% natural which means that they don't use any artificial flavours. They believe that organic food is not only good for your body, but also for the environment. Their aim is to create healthy food that is considered as being a treat and not a punishment, and this can be seen through the entire Whole Earth range from their baked beans to their cocoa crunch cereal.