Rude Health are a small company with big dreams and ambitions. They recognise how important is it to have a great breakfast inside of you at the start of the day, and that life is too short to eat food you don't enjoy. So they use only the best and natural ingredients possible to make each box of cereal, allowing the natural flavour of the ingredient speak for itself. They don't add salt, refined sugars or fortifications as they recognise that the ingredients are perfect just as they are.
They care not only for your health but also the health of the planet. they do this by minimising the amount of packaging they use, as wee al growing their ingredients 100% naturally.