Kingfisher Toothpaste is a company that was founded back in 1988 by Richard Austin. He wanted to produce a toothpaste that didn't rely on artificial colourings, sweeteners and preservative, as he was aware that firstly there was a demand for it, and secondly he realised that a number of these artificial ingredient can in fact be absorbed into the gum. Instead Richard created a toothpaste made from entirely organic ingredient that would naturally benefit your teeth and in general your health. Initially his fennel toothpaste was the most popular, and this inspired him to really develop the selection he produced. The company has since grown in leaps and bounds, but they haven't forgotten their ethics and the reason the company was started. and as a result they are one of the UK's leading natural toothpaste.