Friendly Soap are putting ethics before profits underpins everything there. That’s why their products aren’t just vegan, or cruelty-free, or made by people paid a living wage, without using plastic, parabens, SLS phthalates or triclosan. They’re all of these things : "For soaps this ethical we use a cold-process method handed down through generations of makers. It creates no by-products and relies on old-fashioned elbow grease, with every bar poured, cut and packed by hand, right here in Yorkshire. The soap is biodegradable too, so it’s better for the planet even once you’ve used it. Our recycled and recyclable packaging is just us being sticklers."