From the ChariTea website:
We make iced tea as it should be – from best ingredients, organic & Fairtrade. Our whole-leaf tea comes from cooperatives & plantations around the world. The green and black teas are from the Sri Lankan mountains; our rooibos grows under the hot South African sun. We pay higher prices for the ingredients and thereby support fair, dignified farming. We go beyond Fairtrade: every bottle sold gives an additional 5 cents to the Lemonaid and ChariTea Foundation. By doing this, we’ve already collected more than 1,2 million euros for social projects in the growing regions.
Why did we start ChariTea? It’s pretty simple: we want to play our part in making a fairer world, through a Fairtrade product that also supports social projects in the growing regions of our ingredients. Obviously, we don’t want you to drink our teas just because they’re for a good cause, but because they taste fantastic. In 2008, we quit the day jobs and got going, brewing tea after tea in Jakob’s kitchen, adding a splash of fresh juice here, a dash of agave syrup there. We got some friends together to pick out the best – natural iced teas which simply hadn’t been around until that point. Pure good taste, just like homemade.